Who is the buyer for this idea?

Owner of a 1-30 location boutique gym (Barry's, F45, Solidcore-adjacent). Reach them through ihrsa conference and franchise-owner facebook groups. Skip broad SEO on day 1 — start where your first 20 customers already hang out.

How would you monetize it?

$149-499/location/mo. Pricing is the most under-thought step for these buyers, so anchor to the outcome you replace, not the tool you resemble.

Post-COVID retention is the metric that decides survival for boutique fitness. That's the underlying shift — if it fades, so does the wedge.

What tech stack would you use?

Suggested stack: Next.js, Supabase, Twilio, and Lovable AI. You can build the v1 in weeks on this stack; the moat is workflow depth, not framework choice.

Who are the incumbents I'd be competing with?

Study Mindbody, Zenoti, and Xplor Gym — read their 1-star reviews, price ladder, and onboarding. That's where your positioning lives.

Who is the buyer for this idea?

Owner of a 1-30 location boutique gym (Barry's, F45, Solidcore-adjacent). Reach them through ihrsa conference and franchise-owner facebook groups. Skip broad SEO on day 1 — start where your first 20 customers already hang out.

How would you monetize it?

$149-499/location/mo. Pricing is the most under-thought step for these buyers, so anchor to the outcome you replace, not the tool you resemble.

Post-COVID retention is the metric that decides survival for boutique fitness. That's the underlying shift — if it fades, so does the wedge.

What tech stack would you use?

Suggested stack: Next.js, Supabase, Twilio, and Lovable AI. You can build the v1 in weeks on this stack; the moat is workflow depth, not framework choice.