Who is the buyer for this idea?

COO / head of returns at a €50M+ fashion DTC. Reach them through k5 berlin + shoptalk europe and zalando partner program. Skip broad SEO on day 1 — start where your first 20 customers already hang out.

How would you monetize it?

0.5-1.5% of GMV protected, €30k-500k ARR per brand. Pricing is the most under-thought step for these buyers, so anchor to the outcome you replace, not the tool you resemble.

Zalando+ABout You reduced free returns; brands now bear the cost and will pay to reduce it. That's the underlying shift — if it fades, so does the wedge.

What tech stack would you use?

Suggested stack: Next.js, Supabase, Replicate for CV, and Segment. You can build the v1 in weeks on this stack; the moat is workflow depth, not framework choice.

Who are the incumbents I'd be competing with?

Study True Fit, 3DLook, and Fit Analytics — read their 1-star reviews, price ladder, and onboarding. That's where your positioning lives.

Who is the buyer for this idea?

COO / head of returns at a €50M+ fashion DTC. Reach them through k5 berlin + shoptalk europe and zalando partner program. Skip broad SEO on day 1 — start where your first 20 customers already hang out.

How would you monetize it?

0.5-1.5% of GMV protected, €30k-500k ARR per brand. Pricing is the most under-thought step for these buyers, so anchor to the outcome you replace, not the tool you resemble.

Zalando+ABout You reduced free returns; brands now bear the cost and will pay to reduce it. That's the underlying shift — if it fades, so does the wedge.

What tech stack would you use?

Suggested stack: Next.js, Supabase, Replicate for CV, and Segment. You can build the v1 in weeks on this stack; the moat is workflow depth, not framework choice.