Comparison
Marketing Playbook vs Demand Curve
Marketing Playbook is purpose-built for AI builders shipping products. Demand Curve is a general-purpose tool. Here's what that means side-by-side.
Feature
Marketing Playbook
Demand Curve
Sequential locked phases
AI critique on prompts
Focus mode with streaks
Prompt packs library
Launch checklists
Team workspaces
Generic project management
Free forever tier
Starts at $9/mo Pro
Choose Marketing Playbook if…
- You want to ship a product, not manage a Notion database.
- You use AI builders like Lovable, Cursor, Bolt or v0.
- You get stuck at 60% done and want a system that forces finishing.
Choose Demand Curve if…
- You need a general knowledge base or wiki.
- Your team is already deeply invested in Demand Curve.
- You're not building software you're documenting it.