MEI or LTDA to start?

MEI up to R$81k/year for solo founders cheapest and fastest. Convert to LTDA when you exceed that or want partners/investors.

Do I need a Brazilian legal entity to charge in BRL?

For Pagar.me, Mercado Pago, and PIX, yes. Alternatively, use Paddle as MoR to sell to Brazilians without a local entity, at a higher fee.

City hub · Brazil

Brazil/Recife

Build on Vibe in Recife

A local hub for founders in Recife shipping AI-native products. Local demand, local stack, and a playbook that fits how Recife builds.

BRL

Portuguese

Time zone friendly

Recife, BrazilOpen in Google Maps

Recife snapshot

BRL

Local currency

Portuguese

Main language

< 2 weeks

Founder velocity

First user with Build on Vibe

7+ hub cities

Local ecosystem

In Brazil

Companies shipped from Recife

Iconic builders and playbooks from Recife.

RD Station

2011 · Florianópolis

Marketing-automation SaaS acquired by TOTVS for R$1.8B. Widely referenced by Recife founders as a playbook to copy.

Visit rdstation.com

Nubank

2013 · São Paulo

100M+ customers, largest neobank in LATAM. NYSE-listed. Widely referenced by Recife founders as a playbook to copy.

Visit nubank.com.br

Hotmart

2011 · Belo Horizonte

Creator-economy platform, $1B+ paid out to creators. Widely referenced by Recife founders as a playbook to copy.

Visit hotmart.com

Tools Recife builders reach for

The reference stack in Recife.

Kognita

AI education

AI-native learning platform for LATAM students.

Visit kognita.com.br

Poatek

AI consultancy

Porto Alegre-born, delivering AI products for global enterprises.

Hotmart

Creator economy

$1B+ paid to creators. Reference brand for Brazilian SaaS scale.

Visit hotmart.com

Pipefy

Workflow SaaS

Curitiba-born no-code workflow platform, $470M raised.

Visit pipefy.com

What Recife needs built

Local demand you can ship into this month.

PIX-native subscription billing with a Recife-first go-to-market

AI copilots for Brazilian small businesses (MEIs) with a Recife-first go-to-market

Creator tools tuned for Portuguese-speaking audiences with a Recife-first go-to-market

Fintech built on Open Finance Brasil with a Recife-first go-to-market

Recife community distribution

Local Slack/WhatsApp/Discord groups and city subreddits convert 3–5× better than global launches for a first cohort in Recife.

Portuguese localization

A Portuguese-localized landing page from day one lifts conversion in Recife materially.

BRL pricing

Charging in BRL with a locally-preferred processor beats USD checkout for Recife customers.

Recife founders

Founders shipping from Recife.

The playbook works even outside the US market.

Rafael A.

Indie hacker · Recife

PIX + Vibe coding = fastest MVP I ever shipped.

Gabriel S.

Ex-Nubank · Recife

Meu primeiro SaaS pago em 4 semanas.

Luiza P.

Freelancer · Recife

Shipping from Recife?

Submit your story we'll feature it here with a link back to your product.

FAQs

Questions Recife founders ask us.

Other Brazil cities

São Paulo Rio de Janeiro Belo Horizonte Florianópolis Porto Alegre Curitiba

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Ship from Recife