Marketing & advertising · sub-industry
Attribution
MMM and multi-touch attribution
Attribution is a wedge inside Marketing & advertising. Marketing budgets are the fastest-moving software dollars teams switch tools in weeks if a new one clearly moves ROAS or CAC. Founders shipping in attribution today are winning by combining vertical focus with AI-native UX exactly what Build on Vibe is optimized for.
Market size
$720B (global ad spend)
Growth rate
10% YoY
Time to MVP
1–3 weeks
Typical MRR
$3k–$20k MRR
Ideas for a Attribution product
Angle #1
AI landing-page generator with real CRO benchmarks
Angle #2
Programmatic SEO CMS for solopreneurs
Angle #3
AI ad-creative generator for Meta/TikTok
Angle #4
Attribution + MMM for DTC brands
Reference companies to study
AI tools & stack for building
Sibling sub-industries in Marketing & advertising
SEO tools
Rank tracking, audits, and content
Content marketing
Editorial + programmatic SEO
Email marketing
Broadcast + lifecycle SaaS
SMS marketing
Text campaigns for brands
Paid ads
Meta, Google, TikTok tooling
Ad creative
AI static and video ad generators
Landing pages
Page builders + CRO
CRO & A/B testing
Experimentation tools
Marketing analytics
Dashboards and reporting
Customer data platforms
Identity + audience infra
Influencer marketing
Creator + brand tooling
Affiliate marketing
Referral + partner SaaS