creator
Steph Smith
Doing Content Right
Turned an internal Trends.co playbook into a $500k+ solo info-product on Gumroad.
Revenue
$500k+ cumulative (reported)
Time to build
2 months (v1 book)
Launched
2020
Location
The story
Steph, then at The Hustle/Trends, self-published a book on content marketing built from her own workflow. She promoted it on Twitter and via Trends' audience and it became one of Gumroad's top-earning solo products of the year.
Stack
Gumroad
Notion
Substack
Reported metrics
Cumulative sales
$500k+
Format
Ebook + templates
Public contact
Publications & press mentions
Live searches across the biggest tech publications, podcasts and communities covering Steph Smith.
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