solo-saas
Josh Pigford
Baremetrics → Maybe Finance
Sold subscription-analytics tool Baremetrics; now building personal-finance app Maybe as open source.
Revenue
Baremetrics sold; Maybe restarted
Time to build
5 years to exit
Launched
2013
Location
The story
Josh built Baremetrics after struggling to see Stripe MRR clearly. Grew it to seven figures ARR bootstrapped, sold it in 2020. Later shipped Maybe Finance, shut it down, then relaunched it as open source in 2024.
Stack
Rails
PostgreSQL
Reported metrics
Baremetrics ARR at exit
$2M+ (reported)
Maybe GitHub stars
35k+
Public contact
The full build breakdown
Pro insight
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Unlock the full breakdown
Timeline, costs, revenue curve, marketing tactics with sources, growth channels, team, and lessons — all publicly-sourced.
Month-by-month timeline
- 2013Baremetrics v1 built in a weekend
- 2020Sold Baremetrics
- 2023Shut down Maybe v1
- 2024Relaunched Maybe as OSS35k stars
Lessons
- An exit isn't the end
- Open source is a valid restart path
Pitfalls
- First Maybe burned $1M+ before shutdown
Publications & press mentions
Live searches across the biggest tech publications, podcasts and communities covering Josh Pigford.
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