solo-saas
Jack Ellis & Paul Jarvis
Fathom Analytics
Privacy-first Google Analytics alternative bootstrapped by a duo — no VC, no ads.
Revenue
$100k+ MRR (reported)
Time to build
5+ years
Launched
2018
Location
The story
Paul (author of Company of One) and Jack rebuilt Fathom from a Go OSS tool into a full Laravel SaaS. They compete on speed + privacy compliance (GDPR, CCPA) and refuse VC. Publish revenue openly on the Fathom blog.
Stack
Laravel
PHP
Cloudflare
Reported metrics
MRR
$100k+
Team
2 founders + a few contractors
Public contact
The full build breakdown
Pro insight
Pro only
Unlock the full breakdown
Timeline, costs, revenue curve, marketing tactics with sources, growth channels, team, and lessons — all publicly-sourced.
Growth channels
Content + SEO
Blog is the growth engine
Lessons
- Privacy is a legit wedge into a Google-dominated category
Publications & press mentions
Live searches across the biggest tech publications, podcasts and communities covering Jack Ellis & Paul Jarvis.
Want to be the next case study?
Ship your product with Build on Vibe and share your story with our community.