creator
Dan Shipper
Every + Sparkle
Media + AI-tool bundle. Every the newsletter funds Every the product studio, both AI-native.
Revenue
$3M+ ARR (reported)
Time to build
4+ years
Launched
2020
Location
The story
Dan and co bundled independent newsletters into Every, then started shipping AI products (Sparkle, Spiral, Cora) on top of the audience. The playbook: media as owned distribution for products.
Stack
Substack → in-house
Notion
OpenAI
Reported metrics
ARR
$3M+
Products
4+
Sources
Public contact
The full build breakdown
Pro insight
Pro only
Unlock the full breakdown
Timeline, costs, revenue curve, marketing tactics with sources, growth channels, team, and lessons — all publicly-sourced.
Growth channels
Own newsletter
Zero-cost launch surface
Lessons
- Media is the cheapest distribution for AI apps
Publications & press mentions
Live searches across the biggest tech publications, podcasts and communities covering Dan Shipper.
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