Confidential (multi-brand publisher)
Enterprise CMS Builder · headless multi-tenant
A visual CMS Builder that lets non-technical editors compose fully-typed component pages across every brand tenant.
Enterprise CMS Builder · headless multi-tenant
A visual CMS Builder that lets non-technical editors compose fully-typed component pages across every brand tenant.
The publisher runs dozens of brand tenants on a shared platform. Editors were bottlenecked by engineering for every page layout change. We built a visual CMS Builder on top of a typed component library: editors compose pages by dragging components, binding them to data sources, and previewing the result live. Every change writes a version to Postgres; every tenant gets its own overrides layer. Editors ship pages in minutes instead of days, and engineering only touches the codebase when a new component type is required — not for every content variation. The underlying schema treats components, blueprints, tenants, and content as first-class entities, which is what makes the same Builder work for landing pages, product pages, blog posts, and campaign microsites without special-casing.
Timeline, costs, revenue curve, marketing tactics with sources, growth channels, team, and lessons — all publicly-sourced.
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