indie-hacker
Cody Schneider
Draftly + Swell
AI marketing operator running a portfolio of small tools that combined cross $1M ARR.
Revenue
$1M+ ARR (portfolio)
Time to build
weekends
Launched
2023
Location
The story
Cody builds tiny AI-marketing SaaS tools every few weeks, sells them to agencies, and documents the growth loops on X. His portfolio strategy is explicit: many small wins beat one big one.
Stack
Next.js
OpenAI
Zapier
Reported metrics
Portfolio ARR
$1M+
Products
10+
Sources
Public contact
The full build breakdown
Pro insight
Pro only
Unlock the full breakdown
Timeline, costs, revenue curve, marketing tactics with sources, growth channels, team, and lessons — all publicly-sourced.
Marketing tactics
- X threadsGrowth-loop breakdowns as marketing
- Cold emailDirect to agency ICP
Lessons
- Portfolio beats monolith for solo founders
Publications & press mentions
Live searches across the biggest tech publications, podcasts and communities covering Cody Schneider.
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